RUSSIAN TOURISM ROADSHOW TO EUROPEAN CITIES
Spring 2012
12.04 - 13.04 Berlin
16.04 - 17.04 Paris
19.04 - 20.04 London

- Representatives from tourism authorities of major destinations
- Hotels and tour-operators in Russia
- Tourism authorities
- Travel trade, investors
- Media and alliance part

WHY:
- Рromoting trade, investment and tourism opportunities of Russia
- Building on international business partnerships
- Developing tourism between Europe and Russia
- Benchmarking of the best European practices

RUSSIAN TOURISM ROADSHOW TO EUROPEAN CITIES:
Promotional and networking tool of Russian Tourism Authorities

MISSION: To increase awareness about Russia as a destination with rich cultural and natural heritage, as well as business and leisure destination to MICE (Meetings, Incentives, Conferences and Exhibitions) experts on short haul flights between Europe and Russia, an attractive market for visitors and investors

MAIN GOAL: To strengthen ties and boost awareness of European travel trade and investment experts of Russian tourism offers

FRAMEWORK: Participation in 2- or 3-day trip to one of the defined destinations according to the chosen topics (London, Berlin, Paris)

RESULTS: The road show is expected to attract interest to the market areas that are not yet been exposed to European counterparts and result in upscale of investments and sales volumes for the promising Russian destinations